Professional Wedding Entertainer

• His 4 step sales process in detail from the first phone call, or e-mail, to getting a signed booking agreement.
• How to verify the interest level and viability of a prospect.
• His consultation process, which is used to identify what his prospects want and need.
• His sales presentation which has been designed to build value and trust in the prospect’s mind.
• Various ways of closing the sale and/or setting the prospect free to do some informed comparison shopping.
• Video footage of a live sales consultation with an actual prospect.
• How to handle some of the tougher objections that are common in the sales process with role-playing.
• Several effective ways to use a money-back guarantee.
• Simple methods for helping your prospects to picture you as the best and only answer to their needs.
• Strategies on holding out for your price and/or offering discounts.

And…You will receive a copy of his initial contact e-mail used to create interest in scheduling a sales meeting. And…You will receive copies of his booking agreement and pricing sheets.

• His detailed planning process from the initial planning session to the final planning session.
• The planning kit that he gives to his clients, including the cover letter, planning checklists, music lists, and forms.
• 12 things he does after booking a client to prepare for their planning process.
• How to measure growing demand for your services, thereby justifying a price increase.
• His “template” for creating truly flexible ceremony and reception agendas and grand entrance scripts.
• How to use your liability policy as a tool for building credibility with your client’s location managers.
• His detailed planning checklists while exploring what details should be discussed during each planning session.
• 3 categories of music lists: Background Selections, Special Moments, and Dancing Requests.
• Methods for drawing out information and getting approval for the content of scripted grand entrances.

And…You will receive a copy of his “templates” for his ceremony and reception agendas and his grand entrance script. And…You will receive an actual client planning kit for a ceremony and reception just as it is presented to his clients.

• His 11 step process for preparing for a ceremony and reception once the planning process has been completed.
• An example of a personalized ceremony and reception agenda created for a recent client.
• Simple methods for preparing to ensure that the rehearsal will go smoothly.
• A unique way to honor the parents and grandparents while preventing confusion during the wedding ceremony.
• Helpful techniques for creating short edits and loops of songs that won’t sound like they’ve been edited.
• His writing process for developing the content he’s gathered into a timely and entertaining grand entrance script.
• His writing process for creating love story introductions, including some twists using creative license.

And…You will receive a copy of the simple tool used to ensure that the rehearsal will go smoothly. And…You will receive a copy of the ceremony and reception agendas and grand entrance script from the example used.

• His complete performance style and approach as a Wedding Entertainment Director™.
• How to create a rehearsal direction checklist, a ceremony direction checklist, and a reception direction checklist.
• Various methods for effectively commanding the guests’ undivided attention from the very beginning.
• An assortment of optional layers for adding personalization to the grand entrance.
• How to find sound clips and how to choose where and when to use them to create the most impact.
• Ideas and resources for improving our skills as entertainers.
• How to “stay in the moment” so you can roll with unexpected situations and turn them into priceless memories.
• Various approaches for mixing the dance music to create more energy.
• His use of interrupted First Dances with surprise, choreographed routines and how to make them more effective.
• Video footage from some of his recent receptions while candidly discussing what worked, what didn’t, and why.

And…You will receive a copy of his event direction checklists for the rehearsal, ceremony, and reception. And…You will receive a list of fun movies clips, sound effects, and song clips that can liven up your grand entrances. And…Added Bonus! You will participate as wedding party members as Peter Merry directs a mock wedding rehearsal.

• His follow-up process and how he remains in touch with his clients after their big day has come and gone.
• His detailed post-reception feedback survey.
• How to compile markers from these surveys to determine when to raise your prices.
• Ideas on gathering powerful testimonials in both audio and video formats.
• How continually seeking qualified, critical feedback from a trusted professional will rocket your advancement.
• How to effectively use feedback surveys and testimonials in your marketing and sales presentation.

And…You will receive a copy of his post-reception feedback survey along with the accompanying solicitation letter